Privacy Policy

Your privacy and confidentiality are fundamental to our business model

Effective Date: March 25, 2024
Last Updated: December 26, 2025

GildenRow Advisory ("we," "our," or "us") operates as a private advisory firm specializing in confidential multifamily real estate transactions across Atlanta and the Southeast. This Privacy Policy explains how we collect, use, protect, and handle your personal information when you use our website or services.

1. Information We Collect

Information You Provide Directly

When you submit forms on our website, we collect:

  • Contact Information: Name, email address, phone number, company name
  • Professional Information: Broker license details, investment criteria, property information
  • Transaction Details: Property specifications, investment parameters, disposition timelines
  • Communication Preferences: Best times to contact, preferred communication methods

Automatically Collected Information

When you visit our website, we may automatically collect:

  • Technical Data: IP address, browser type, operating system, device information
  • Usage Data: Pages visited, time spent on pages, navigation paths
  • Referral Information: Website that directed you to our site

2. How We Use Your Information

We use collected information for the following purposes:

Service Delivery

  • Respond to your inquiries and provide requested information
  • Evaluate suitability for our execution-qualified buyers or seller services
  • Facilitate introductions between qualified buyers and sellers
  • Coordinate confidential property discussions and due diligence

Communication

  • Send transactional emails related to your inquiries
  • Provide market updates and relevant transactional information (with your consent)
  • Share information about our services and offerings

Business Operations

  • Maintain records of professional relationships and transactions
  • Improve our website functionality and user experience
  • Comply with legal obligations and regulatory requirements

3. Information Sharing and Disclosure

We never sell, rent, or trade your personal information. We may share your information only in the following limited circumstances:

With Your Explicit Consent

When facilitating buyer-seller matches, we will only share your information with counterparties after receiving your explicit authorization. You control what information is shared and when.

Service Providers

We use trusted third-party services to operate our website and process form submissions:

  • FormSubmit.co: Processes form submissions and delivers them to our email. FormSubmit.co does not store your data long-term and acts only as a delivery service.
  • Netlify: Hosts our website infrastructure with industry-standard security measures.

Legal Requirements

We may disclose information if required by law, court order, or government regulation, or if necessary to protect our legal rights, prevent fraud, or ensure safety.

4. Data Security

Confidentiality is core to our business model. We implement industry-standard security measures to protect your information:

  • Encryption: All form submissions use HTTPS encryption in transit
  • Access Controls: Limited staff access on need-to-know basis only
  • Secure Storage: Information stored in password-protected systems
  • Regular Reviews: Periodic security audits and updates

While we take reasonable precautions, no internet transmission is 100% secure. We cannot guarantee absolute security but maintain vigilant protection of your data.

5. Data Retention

We retain your information for as long as necessary to:

  • Fulfill the purposes outlined in this Privacy Policy
  • Maintain business relationships and facilitate potential future transactions
  • Comply with legal, regulatory, or contractual obligations
  • Resolve disputes and enforce our agreements

You may request deletion of your information at any time by contacting us at inquiries@gildenrowadvisory.com.

6. Your Privacy Rights

Depending on your location, you may have the following rights:

Access & Correction

Request access to your personal information and correct any inaccuracies

Deletion

Request deletion of your personal information, subject to legal retention requirements

Opt-Out

Unsubscribe from marketing communications at any time (transactional emails may still be sent)

Data Portability

Request a copy of your information in a structured, machine-readable format

To exercise these rights, contact us at inquiries@gildenrowadvisory.com. We will respond within 30 days.

7. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience, remember your preferences, and analyze site usage. You can control cookie preferences through our cookie consent banner or your browser settings.

Essential Cookies (Required)

These cookies are necessary for the website to function and cannot be disabled:

  • gra_cookie_consent - Stores your cookie preferences (expires: 1 year)
  • Session cookies - Maintains your session while browsing the site (expires: end of session)

Analytics Cookies (Optional)

These cookies help us understand how visitors use our website:

  • Google Analytics - Tracks page views, user interactions, and site performance. You can opt-out through our cookie preferences or Google's opt-out tool.

Functional Cookies (Optional)

These cookies remember your preferences:

  • LocalStorage - Stores email preferences and visit history in your browser's local storage (persists until cleared)

Cookie Consent: When you first visit our website, you'll see a cookie consent banner. You can accept all cookies, reject non-essential cookies, or customize your preferences. Essential cookies are always enabled as they are required for the site to function.

We do not use advertising cookies or third-party marketing trackers. You can control cookies through our cookie consent banner or your browser settings.

8. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of external sites. We recommend reviewing the privacy policies of any third-party sites you visit.

9. Children's Privacy

Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children. If we discover we have inadvertently collected information from a minor, we will delete it immediately.

10. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or business operations. We will post the updated policy on this page with a new "Last Updated" date. Continued use of our website after changes indicates acceptance of the updated policy.

11. Data Portability & Cross-Border Transfers

Your information may be stored and processed in the United States or any other country where GildenRow or its service providers maintain facilities. By using our website, you consent to the transfer of information to countries outside of your country of residence.

12. State-Specific Disclosures

Georgia & Southeast Region

In accordance with the Georgia Real Estate Commission (GREC) and other regional regulatory bodies, GildenRow Advisory (operating under LoKation Real Estate) maintains specific data retention protocols:

  • Record Retention: Real estate transaction records and associated communications are retained for a minimum of three (3) years.
  • Regulatory Disclosure: Information may be disclosed to state regulatory authorities during routine audits or investigations.

13. Contact Us

For questions about this Privacy Policy, to exercise your privacy rights, or to discuss confidentiality requirements for potential transactions:

Email: inquiries@gildenrowadvisory.com

For transaction-specific confidentiality inquiries or Non-Disclosure Agreement execution, please use our contact form.