For Multifamily Sellers

100-400 Units | Southeast Markets

Private transactions when discretion matters

Submit Confidential Inquiry

Why Discretion Matters

Market Signaling Risk

Public exposure can signal constraints to tenants, lenders, or stakeholders. Confidential engagement contains signaling risk.

Operational Continuity

Public listings create onsite disruption. Silent process ensures management team and residents remain undisturbed.

Stakeholder Sensitivity

When discretion protects relationships with lenders, partners, or tenants, confidential engagement preserves operational stability.

Professional Positioning

Frame opportunities around structural timing and situational dynamics, never distress. Market reputation remains intact.

Execution Certainty

When timing is compressed, certainty matters more than optionality. Direct negotiation with vetted buyers eliminates re-trading risk and financing contingencies that collapse traditional deals.

Preserved Negotiating Position

Public marketing reveals your constraints to the market. Private execution preserves your negotiating leverage by controlling information flow and eliminating competitive pressure that forces concessions.

Why One-to-One Execution Works

Traditional Broker Model

  • Property marketed to 50+ potential buyers
  • Competitive bidding creates re-trading risk
  • Extended timeline (4-6 months typical)
  • Public exposure signals constraints
  • Winner's curse: highest bidder often renegotiates

Direct Match Model

  • Property shown to one aligned buyer
  • Direct negotiation eliminates re-trading
  • Compressed timeline (45-60 days)
  • Zero public exposure
  • Aligned pricing from the start

The traditional model optimizes for price discovery. This model optimizes for execution certainty when timing and discretion matter more than maximizing bids. Sellers can document this as a strategic execution choice when timing constraints or stakeholder relationships make confidentiality more valuable than competitive marketing.

Exactly What Happens

1

You Submit Inquiry

Basic property details (location, class, units, situation). Your identity stays protected. No commitment of any kind.

2

We Assess Buyer Availability

We check if we have an aligned, vetted buyer for your specific situation. If yes: we schedule introductory call. If no: we explain why and suggest alternatives.

3

Alignment Call

You speak with us (not the buyer yet). We confirm qualified buyer exists, discuss your situation, timeline requirements, and confidential process. If buyer alignment is strong, we move to formalizing engagement.

4

Engagement Agreement & Buyer Introduction

Engagement agreement executed (including fee structure and exclusivity terms). Then mutual NDA with buyer, followed by direct introduction. You control all property information and disclosure timing.

5

Private Negotiation

Direct discussion. No competition. No public marketing. You negotiate pricing, terms, and timeline directly.

✔

Close

Standard commercial real estate close. Clean exit. Zero market exposure.

When This Approach Makes Sense

GildenRow serves 100-400 unit properties (500+ considered situationally) with typical transaction size $15M-$65M in Southeast markets. This model works best when:

Time-Compressed Decisions

Debt maturity in 6-9 months. Rate cap expiring. Partnership buyout deadline. When you need certainty more than extended price discovery.

Market Signaling Risk

Public listing would signal constraints to lenders, tenants, or LPs. When confidentiality preserves your negotiating position.

Partnership Resolution

GP/LP conflict. Silent partner exit. Fund liquidation requirement. When discretion protects relationships and operational continuity.

Clean, Fast Exit Preferred

No appetite for 4-6 month broker process with uncertain outcome. When execution certainty is more valuable than optionality.

Lender Relationship Sensitivity

When public marketing could trigger lender concerns or accelerate maturity discussions. Private execution maintains stable lender communication.

Portfolio Repositioning

Strategic exit from specific market or asset class. When discretion allows repositioning without signaling broader portfolio changes to stakeholders.

How Confidential Process Works

This model only works when both parties commit to the process:

Your Commitment

  • Engage in good faith with matched buyer
  • Maintain confidentiality throughout process
  • Share accurate property information for underwriting
  • Make timely decisions aligned with stated timeline

Our Commitment

  • Match only with qualified buyers ($10M+ capital, proven track record)
  • Protect your identity until mutual NDA executed
  • Zero public exposure, ever
  • Direct negotiation without competitive pressure

If you're exploring options casually or prefer competitive marketing, traditional brokers serve that need well. Our process is purpose-built for sellers who value execution certainty and discretion over optionality.

Platform & Brokerage Structure

GildenRow's platform is free. Real estate brokerage services are provided by LoKation Real Estate under a standard listing agreement with success-based compensation. Fee structure discussed and formalized before buyer introduction.

Ready to Explore a Quiet Exit?

Submit Confidential Inquiry